The early resistance from brands wasn't really about Hailey's content or audience; it was about logistics and uncertainty.

During our time together, Familia.Unfiltered expanded their reach beyond social media with a national feature on The Drew Barrymore Show, extending the moment from the feed to television and back to an engaged digital audience.

From corporate to building Editorial Access, Founder & CEO Shanice Johnson shares the experience, perspective, and purpose behind the agency in her VoyageLA feature.