From Social to National Television: Familia.Unfiltered × Editorial Access

During our time together, Familia.Unfiltered continued to expand the reach of their family-focused content beyond social media.Their approach to parenthood, faith, humor, and everyday family life had already built an engaged community online. That reach extended nationally when the family was featured on The Drew Barrymore Show, demonstrating the “Find the Fruit… Blindfolded” game during an on-air segment.The moment carried back to social, with the TikTok generating 14.2K views, 1,320 likes, 63 comments, 20 saves, and 14 shares.For us, the significance was in the crossover. A piece of short-form family content translated from social media to national television, introducing Familia.Unfiltered to a broader audience while reinforcing the type of content their existing community already responded to.During our management relationship, our focus was on recognizing opportunities like this and helping position Familia.Unfiltered for visibility that extended beyond the feed.