To maintain the level of excellence and alignment our agency is known for, we typically represent creators who meet the following criteria:

Audience & Engagement

• Minimum 7%+ engagement rate

• 60,000+ followers across their primary platform (Instagram, TikTok, or YouTube)

• A growing and authentic audience

Content & Aesthetic

• Consistent high-quality visuals with a strong brand identity or editorial feel

• Creative storytelling that reflects individuality and professionalism

• Clean, on-brand tone — free from excessive profanity or controversy

Professionalism & Brand Experience

• Demonstrated experience with brand collaborations or partnerships

• Ability to meet deadlines and communicate effectively with brands

• Willingness to collaborate on creative direction and strategy

• Open to long-term growth and partnership opportunities

Character & Alignment

• Positive online presence and reputation

• Aligns with the values and aesthetic of Editorial Access: creativity, authenticity, and elegance

• Must be based in or have a primary audience in the USA

Exceptions:

Exceptional emerging talent may be considered even if certain metrics are not met, provided their storytelling, growth trajectory, or niche influence align with our agency vision. Therefore, we still welcome your application.